Fast Casual Restaurant Franchises Offer Authentic Options That Fast Food Chains Don’t

The restaurant industry is experiencing a shift from fast food quick service restaurants to fast casual restaurants as consumers are demanding healthier, more authentic options. In fact, when choosing from a list of restaurant franchises, authenticity should be one of your top concerns according to average Americans.

Fast Food Franchises Lack Authentic Options

In a recent study released by the Journal of Business Research, it was found that consumers see brand authenticity in a 3D manner as they search for heritage, sincerity and commitment to quality. Consumers want to know the story behind a brand as a way to place an experiential component on tangible goods. This leaves consumers feeling as if they are not buying into a logo alone, but instead they are buying into the values that the brand embodies.

Because fast casual restaurants are showcasing more culturally diverse options than their fast food counterparts, they are better able to shine as authentic choices.

The Hunt for Authentic Restaurant Franchises is On

In the same study, it was found that menu items listed by geographic region or given nostalgic labels were ordered more frequently, and consumers claimed they had a better taste than others since they are authentic. For those considering the purchase of a restaurant franchise, authenticity should play a key role in the decision since consumers are seeking for authentic choices.

Bruges and Authenticity Go Together Like Waffles & Frites

Though waffles & frites may seem like an unlikely pair to some, until you have had the combination, there is no way to describe it! Bruges Waffles & Frites restaurant franchises value authenticity in each individual franchise. We understand the important role this element has on consumers, and want to carry it through to each franchise location.

Bruges began when co-founders Philippe Wyffels and Pierre Vandamme recreated the Liège waffle from their childhood memories. They set out to share their creation with their community as a way of bringing a bit of Europe here. These authentic beginnings will play a critical role as we expand our business model, and introduce communities to the European way of dining.